Selling in Frisco, Prosper or Celina?A flat fee, not a commission.
Licensed local agents who list, negotiate and close your home north of Dallas for one flat fee set by its price. Set before you meet your agent. Non-exclusive. Cancel anytime. Paid only at closing.⁶
Not locked in until your home is listed. Cancel from your dashboard.
Frisco (about 237,000 people), Prosper (about 46,000) and Celina (about 64,000) line the Dallas North Tollway north of Dallas in Collin and Denton counties, Celina was the fastest-growing city in the country from 2024 to 2025 by Census Bureau estimates, and Landian works across all three with licensed local agents. Sellers list on the MLS with a licensed local agent for one flat fee set by the home's price, not a commission: $5,999 flat for a home around $650,000. $7,999 flat for a home around $850,000. $11,999 flat for a home around $1,250,000. The fee is shown before you meet the agent, written into your agreement, and paid only at closing. Buyers get a buyer's agent on the same schedule, based on the price of the home they buy, usually covered by the seller's contribution; anything the seller contributes above it comes back as a rebate or closing credit where allowed.⁶
Frisco, Prosper and Celina at a glance
Three stages of the same growth wave. Frisco roughly doubled from 116,989 people at the 2010 Census to 236,955 in 2025; from 2020 to 2025, Prosper grew 51.2% and Celina 276.8% by the same estimates. Zillow put the typical home value at $640,131 in Frisco, $760,369 in Prosper and $512,080 in Celina in September 2026.
Frisco
Collin and Denton counties
Residents (2025 est.)
236,955
Median home value*
$642,100
Homeowners
65.9%
Average commute
28.6 min
Prosper
Collin and Denton counties
Residents (2025 est.)
45,605
Median home value*
$823,700
Homeowners
87.9%
Average commute
29.5 min
Celina
Collin and Denton counties
Residents (2025 est.)
64,427
Median home value*
$509,600
Homeowners
92.7%
Average commute
33.3 min
U.S. Census Bureau QuickFacts: residents are the July 1, 2025 population estimate; *median value of owner-occupied homes, homeowners (owner-occupied share of homes) and mean travel time to work are American Community Survey 2020-2024 figures, so recent sale prices can run higher.
Living in Frisco, Prosper and Celina
Three towns along one tollway, at three stages of growth: a built-up city of headquarters and stadiums, a town of big lots and new subdivisions, and a railroad town that became the fastest-growing city in the country.
George A. Purefoy Municipal Center, Frisco Square
Frisco
From railroad water stop to The Star
Frisco began in 1902 as a water stop for steam engines on the St. Louis-San Francisco Railway; residents named it Frisco City after the line, later shortened to Frisco. It had 44,592 people in 2000, its economic development corporation says, and 236,955 in 2025 by Census estimates. The old downtown is now the Rail District, and the city puts its likely size at buildout at about 330,000.
The Star, the Dallas Cowboys’ 91-acre headquarters campus, opened in 2016; its 12,000-seat Ford Center is owned by the city and hosts Frisco ISD football games and marching band contests. The PGA of America moved its headquarters here from Florida in 2022, and PGA Frisco’s two championship courses, beside the 500-room Omni PGA Frisco Resort, host the 2027 PGA Championship. FC Dallas plays at Toyota Stadium, the Frisco RoughRiders at Riders Field, and Universal Kids Resort, a theme park for young children with seven themed lands, opened on July 1, 2026.
Big lots, a small downtown and the county’s high ground
Settlers arrived in 1846. When the St. Louis and San Francisco Railroad came through in March 1902, the nearby communities of Rock Hill and Richland merged; Richland was already taken as a post office name, so J.C. Slaughter suggested Prosper, because that year’s crops had been very prosperous. The town incorporated in 1914 with about 500 people, and sits on Preston Ridge, which the town calls the highest point in Collin County.
Prosper had 9,423 people at the 2010 Census and 45,605 in 2025. Many large-lot homes went up before 2005, when septic rules meant lots of at least an acre; as sewer lines arrived, new lots got smaller. Downtown hosts the Prosper Christmas Festival, Chrome and Coffee and Paws on Broadway, and the town counts 634 acres of parks and 61 developed miles of hike-and-bike trail.
The country’s fastest-growing city, around a century-old square
Celina’s first postmaster, John T. Mulkey, named it after his hometown in Tennessee. In 1902, when the railroad came through a mile to the north, residents moved their homes and businesses to meet it, earning the town the nickname Rollertown. The Historic Downtown Square has been the heart of the city for more than 110 years, and Celina has been an official Main Street city since 1996.
Celina had 6,028 people at the 2010 Census and 64,427 in 2025, and Celina ISD said in 2025 that more than 800 people move to the city every month on average. The growth brought Methodist Celina Medical Center, the city’s first hospital, which opened in March 2025 on 40 acres beside the Dallas North Tollway, and a 75-acre Collin College campus. The square still holds the town’s events, Celina Oktoberfest among them.
The Census Bureau’s Vintage 2025 estimates, released May 14, 2026, named Celina the fastest-growing city in the country among places of 20,000 or more: up 24.6% in a year, or 12,710 people, after leading the list in 2023 too. All five of the fastest-growing cities were in Texas, four of them in the Dallas-Fort Worth suburbs.
The metro area reached about 8.5 million people in 2025, up 11.0% since 2020, and gained about 270,000 people from moves within the U.S. over those five years, close to 40% more than any other metro. The Bureau singled out the Dallas area’s map as a clear case of growth on the outer edge. Frisco was about 87% developed in early 2026, according to its economic development corporation, while Prosper and Celina, farther north on the tollway, are still filling in.
Jobs
Frisco’s economic development corporation counts TIAA, the PGA of America, T-Mobile, Thomson Reuters and Keurig Dr Pepper among the companies in the city, along with office districts such as the 242-acre Frisco Station and the 162-acre HALL Park.
Sports and fun
The Cowboys at The Star, FC Dallas at Toyota Stadium, the RoughRiders at Riders Field, the PGA of America at PGA Frisco and, since July 1, 2026, Universal Kids Resort, with its own 300-room hotel.
New neighborhoods
Celina ISD projected more than 12,500 new homes inside its boundaries over five years, and the City of Celina lists about 30 public improvement districts behind new communities such as Cambridge Crossing, Legacy Hills, Mustang Lakes and Ten Mile Creek.
What homes here look like
Mostly owner-occupied single-family homes, and a lot of them new. Owners live in 92.7% of Celina’s homes and 87.9% of Prosper’s, against 65.9% in Frisco (Census, 2020-2024). In Prosper’s 2023 plan, lots of 7,501 to 12,500 square feet were about half of the town’s 15,678 single-family lots, while 703 lots of an acre or more took up about 27% of the land used for single-family homes.
Prices have eased. Zillow’s typical values in September 2026 were down 3.9% in Frisco, 5.1% in Prosper and 8.9% in Celina from a year earlier, and homes took about 56, 89 and 72 days to go under contract. With that much new construction to compete with, pricing and presentation matter. Your fee follows your own home’s price, not the town’s.
Frisco
Census median value $642,100; Zillow’s typical value $640,131 in September 2026. Established neighborhoods, plus apartments and urban homes in mixed-use districts; Frisco Station alone counts 2,400 residences.
Prosper
Census median value $823,700, the highest of the three, and Zillow’s typical value $760,369. Older acre-plus lots from the septic era sit beside newer subdivisions on smaller lots.
Celina
Census median value $509,600 and Zillow’s typical value $512,080. The Census figure averages 2020 to 2024, a stretch when the city nearly quadrupled, so newer master-planned homes often run higher.
A lake and new homes at Light Farms, Celina
Texas property taxes, MUDs and PIDs
Texas has no state property tax; the rates are set by local taxing units such as your city, county and school district. Values are set by the appraisal district of the county the home is in, here Collin or Denton, and the usual deadline to protest a value is May 15 or 30 days after the notice is mailed, whichever is later.
School districts must give a $140,000 exemption on a residence homestead, plus $60,000 more for owners 65 or older or disabled. You apply to the appraisal district, generally before May 1, and a buyer who buys after January 1 can get it for the rest of that year if the seller did not have it. Many newer neighborhoods also sit in a special district with its own tax or assessment, and Texas law makes the seller disclose it before you sign.
MUD (municipal utility district)
A district that provides water, sewer or drainage and can repay its bonds from its own property tax. Texas Water Code Section 49.452 requires the seller to give the buyer a written notice before a binding contract is signed.
PID (public improvement district)
A district a city sets up to pay for roads, utilities, parks and landscaping through annual assessments on the lots inside it. Texas Property Code Section 5.014 requires the seller to give the buyer a written notice before a binding contract takes effect. In Frisco, the Panther Creek PIDs assessed each lot about $2,500 to $3,000, payable over 20 years, and the city began closing them in 2025.
Frisco ISD runs 77 schools for 62,755 students (October 31, 2025) across 75 square miles that take in most of the City of Frisco and parts of Plano, McKinney and Little Elm. Prosper ISD, with 34,627 students on its own count, opened its fourth high school, Richland, in 2025. Celina ISD voters approved a $2.295 billion bond in May 2025 for 10 campuses, including a second high school planned for 2029-30 or 2030-31.
District lines do not follow city limits. Light Farms Elementary, which has a Celina address, is a Prosper ISD school, and parts of Frisco sit outside Frisco ISD. Check the zoning for a specific address with the district before you buy or list.
The Dallas North Tollway is the spine. The North Texas Tollway Authority widened it to four lanes each way between the Sam Rayburn Tollway (SH 121) and US 380 in Frisco, and is extending it about six miles north from US 380 to FM 428 through Prosper and Celina, with three lanes each way; when the contracts were approved in December 2023, the work was due to finish by the end of 2027. Preston Road, commissioned by the Republic of Texas in the 1830s along Preston Ridge, runs north through Frisco and Prosper.
Visit Frisco puts Frisco 25 minutes from downtown Dallas and a 25-minute drive from both DFW International and Dallas Love Field, and the Town of Prosper puts Prosper 32 miles from DFW Airport and 35 miles from downtown Dallas. The Census puts the average commute at 28.6 minutes in Frisco, 29.5 in Prosper and 33.3 in Celina (2020-2024).
A highway interchange in Frisco, from above
Parks and trails
Each town is building its park system as it grows, from a 1,011-acre central park in Frisco to Celina’s ball fields a few blocks from the square.
Frisco
More than 60 parks. Grand Park will run 1,011 acres from the Dallas North Tollway west to Lake Lewisville when complete, with its first phase due in fall 2027, and the Cottonwood Creek Greenbelt keeps a 77-acre natural area of wetlands and ponds along almost two miles of trail.
Prosper
634 acres of parks and 61 miles of hike-and-bike trail. Frontier Park covers 79.7 acres with the community-built Windmill Playground, a catch-and-release pond, a splash pad and lighted ball fields.
Celina
Old Celina Park has the ball fields, a walking trail, the library’s Storybook Trail and catch-and-release lakes, and Founders Station Park sits a block east of the square.
What you'd keep in Frisco, Prosper and Celina
Three example prices across Frisco, Prosper and Celina, and the listing side at each against a traditional 2.5%. One flat fee instead of a percentage: $5,999 flat for a home around $650,000. $7,999 flat for a home around $850,000. $11,999 flat for a home around $1,250,000.⁶
On a home around $650,000
Traditional listing side (2.5%)$16,250
1% service (about $3,000 minimum)$6,500
Landian flat fee$5,999
$10,251⁵⁶
more in your pocket than a traditional listing
On a home around $850,000
Traditional listing side (2.5%)$21,250
1% service (about $3,000 minimum)$8,500
Landian flat fee$7,999
$13,251⁵⁶
more in your pocket than a traditional listing
On a home around $1,250,000
Traditional listing side (2.5%)$31,250
1% service (about $3,000 minimum)$12,500
Landian flat fee$11,999
$19,251⁵⁶
more in your pocket than a traditional listing
Landian flat fee⁶1% of the price$7,999 flat for a home around $850,000. That’s 0.94%, and it never becomes a percentage.
Under $500,000, the fee you see is final. From $500,000, an agent may propose a different fee before you choose them, with a reason and always under 1% of your expected price. You can say no and wait for an agent who accepts.
The same three steps as everywhere on Landian, with licensed agents who work Frisco, Prosper, Celina and the rest of Collin and Denton counties.
1
Book online
Enter your address and expected price. Your flat fee shows right away; pick a consultation time.
2
Compare agents
Licensed local agents who accept your fee answer. You compare their cards (rating, experience, response time) and choose.
3
Meet and list
Meet your agent, then decide. Nothing is exclusive until your home is listed, and you can cancel from your dashboard.
Open prairie and a pond in Frisco (2019)
Moving to Frisco, Prosper and Celina?
Moving for the schools, a new neighborhood or a job along the tollway? Tell us which towns you are watching and you are matched with a licensed buyer’s agent who works north of Dallas, and who can walk you through any MUD or PID notice before you sign.
A licensed buyer's agent for a flat fee from the same schedule, based on the price of the home you buy. The fee is usually covered by the seller's contribution, and anything the seller contributes above it comes back to you as a rebate or closing-cost credit where allowed.¹
How much does it cost to sell a house in Frisco, Prosper or Celina with Landian?
One flat fee set by your home's price, not a percentage: $5,999 flat for a home around $650,000. $7,999 flat for a home around $850,000. $11,999 flat for a home around $1,250,000. It is shown before you meet your agent, written into your agreement, and paid from your proceeds at closing. Nothing upfront.
Is the fee the same in Frisco, Prosper and Celina?
Yes. The schedule is set by the home's price, not by the town, so a home at the same price pays the same flat fee anywhere in Texas. Under $500,000, the fee you see is final. From $500,000, an agent may propose a different fee before you choose them, with a reason and always under 1% of your expected price. You can say no and wait for an agent who accepts.
Does Landian have agents in Frisco, Prosper and Celina?
Yes. Landian has office pages for Frisco and neighboring McKinney and Plano, and matches you with licensed local agents within about 75 miles of your home, so Prosper, Celina and the rest of Collin and Denton counties are covered. Agents who accept your fee answer, and you compare them before anyone calls.
How fast is Celina growing?
The Census Bureau named Celina the fastest-growing city in the country among places of 20,000 or more from July 2024 to July 2025: up 24.6%, to 64,427 people. It also led the list in 2023, and it has nearly quadrupled since 2020.
Which school districts serve Frisco, Prosper and Celina?
Mostly Frisco ISD, Prosper ISD and Celina ISD, but district lines do not follow city limits: Frisco ISD covers most of Frisco plus parts of Plano, McKinney and Little Elm, and some Celina neighborhoods, such as the one around Light Farms Elementary, are in Prosper ISD. Check the specific address with the district.
What are MUD and PID taxes in Texas?
A municipal utility district (MUD) can levy its own property tax to repay bonds for water, sewer and drainage, and a public improvement district (PID) charges annual assessments for roads, parks and other improvements. Texas law requires the seller to give the buyer written notice of either before the contract is signed, so ask for it early.
How far is DFW Airport from Frisco and Prosper?
Visit Frisco puts Frisco a 25-minute drive from both DFW International and Dallas Love Field, and the Town of Prosper puts Prosper 32 miles from DFW Airport. The Census puts the average commute at 28.6 minutes in Frisco, 29.5 in Prosper and 33.3 in Celina.
What is a typical home value in Frisco, Prosper and Celina?
Zillow put the typical home value at $640,131 in Frisco, $760,369 in Prosper and $512,080 in Celina in September 2026. Your Landian fee is set by your own home’s expected price and shown before you meet an agent.
How does buying a home in Frisco, Prosper or Celina work with Landian?
You get a licensed buyer's agent for a flat fee from the same schedule, based on the price of the home you buy. The fee is usually covered by the seller's contribution, and anything the seller contributes above it comes back to you as a rebate or closing-cost credit where allowed.
Your home north of Dallas. One flat fee.
Set before you meet your agent. Non-exclusive. Cancel anytime. Paid only at closing.
⁶Flat listing fee by expected price: $5,999 from $600K; $6,999 from $700K; $7,999 from $800K; $8,999 from $900K; $9,999 from $1M; $11,999 from $1.25M; $14,999 from $1.5M; $19,999 from $2M; lower below $600K. Based on the higher of the price you enter and a third-party estimate of your home’s value, and written into your Client Agreement before you meet an agent. If your listing price falls in a higher step, the fee follows the schedule; it never rises after your home is listed. Under $500K the fee you see is final; from $500K an agent may propose a different amount before you choose them, always under 1% of your expected price. Payable only at closing. Buyer-side fees use the same steps on the price of the home you buy and are usually covered by the seller’s contribution.
⁵Seller savings are estimated against a 2.5% listing-side commission on the final sale price. Commissions are not set by law and are negotiable, so actual savings vary by market, agent and property. The fee shown is the flat listing-side fee for the home’s price, set on Landian before the seller met the agent.
¹Rebates available where jurisdictional laws permit. Excludes AL, AK, KS, LA, MS, MO, OK, OR, TN. Seller credits may be requested as an alternative to rebates in restricted jurisdictions.
